Hugo Boss
Fashion Show
- City : Miami FL, USA.
- 2022
Aquatique Show had the opportunity to propose a water installation in the frame of the Hugo Boss fashion show in Miami for the presentation of the Spring/Summer 2023 collection.
A custom-made water show with water screens, our water curtains and water walls for a project signed and coordinated by the Villa Eugénie agency.
A water show and large-scale water screens
It was not the first time that Aquatique Show proposed its services for a fashion show, but to date, it was our most significant project in this sector.
A Magic Water Wall for a unique and magical catwalk
A disproportionate proposal was needed to welcome and accompany the models who presented the fine and splendid Hugo Boss collection, but also the marvelous Pamela Anderson and Naomi Campbell.
A 100-meter-long facade of straight jets along the catwalk which accompanies and punctuates the show to deep house electronic music.
Jet heights of up to 20 meters and programming that modulates the height of the jets to build a wave that follows the walk of the models.
This Magic Water Wall creates a real water show as a backdrop to the fashion show with crystal-clear straight jets and clean lighting to underline the sobriety of the collection. Blues and purples in nocturnal hues echo the monochrome purity of fabrics and other materials.
Water screens for a giant projection
All along this facade of straight jets, we installed giant water screens to create a continuous projection facade. Projections of contrasting textures, reflections, sparkles and other glittering content create a surreal atmosphere for the stage; futuristic but abstract landscapes which support the modernity of the outfits presented
Water curtain and water wall
As a central element of the water show, we integrated a linear Aqua Graphic water curtain which recreates the name of the famous brand in water sculpture. Continuing the water theme, guests will be invited to a unique photo call with a projection of the brand on our Aquavision water wall.
Large-scale installation and successful integration
As always, our water shows must operate with pools that use closed circuit water. Our technicians work hard to define the appropriate pools, sufficient for operation with the smallest possible footprint.
Thus, this installation had to integrate very large pools to allow this 100-meter-long water facade to blend in perfectly with the stage and the catwalk. A job that our teams carried out brilliantly in record time!!
Despite a strong wind, the custom-made water show played to its full potential to produce a magical backdrop and an original setting for the fashion show.
