Jaeger LeCoultre booth
Watches & Wonders show
- City : Geneva, Switzerland.
- Since : 2023
Aquatique Show collaborated in 2023 on a very beautiful project orchestrated by the Super Bien agency for the Maison Jaeger LeCoultre.
Circular and linear Aqua Graphic water curtains
The Maison Jaeger LeCoultre project was twofold: a corner concept at the Watches & Wonders shows in Geneva which integrated our circular Aqua Graphic water curtain, and linear Aqua Graphic water curtains on a concept tour “The Golden Ration Musical Show” in 3 cities: Shanghai, Los Angeles, and London.
The Aqua Graphic water curtain as a showcase for the new “Reverso” watch
For the 2023 edition of the Watches and Wonders show, Jaeger-LeCoultre has resolutely elevated the visitor experience by calling on Super Bien to design a water show that is both spectacular and innovative. This collaboration not only captured the public's admiration, but also inspired visitors to further explore the Maison's new iconic creation - the stunning Reverso, which draws its inspiration from the golden ratio.
The concept of the water show
Taking inspiration from the ancient Greek agora, an iconic place for the exchange of knowledge and discoveries related to time and space, the installation revealed a water show composed of our 4-meter diameter Aqua Graphic water curtain, featuring the Greek column and the central monument of every ancient agora. The water, acting both as a screen for the accompanying projections and as a symbol of the source of creativity, added a fascinating dimension to this immersive experience.
The detailed projections revealed a film in four parts which present the attempts to define the universal laws of beauty. The show explored how nature itself inspires this quest for meaning, rules and predictability, while celebrating its wildness and boundless beauty.
Projected images were dotted with contours of the ancient agora, equations of the golden ratio, celestial spheres, and polygons, which mixed with magical images of the Reverso which draws its origins from this quest for beauty.
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The Golden Ration Musical Show
Jaeger LeCoultre, which initiated a collaboration with British composer Tokyo Myers for the original music of this show, extended the experience of this show with a tour of the artist and a concept show: The Golden Ration Musical Show.
Linear Aqua Graphic water curtains as concert decor
The symbolism of gushing and flowing conveyed by the Aqua Graphic water curtains underlines the performance and creativity of Tokyo Myers.
The projections on the water curtain cover the stage, the instruments and the entire space with colors and shapes which transcribe the ambivalence of creation between research and chance.
A unique and original show that mixes nature and culture with the water element diffused by our Aqua Graphic water curtains, and the machines which play music imbued with freedom.
